From the heart of America’s cattle country to every corner of the world. If you’re lucky enough to be out along Nebraska highway 96, about mid-afternoon, just at the rise of the area’s trademark rolling hills, you might catch a glimpse of a handful of riders amid a group of cattle. And in that instant, you’ll begin to understand what brought the Morgan Family to the Sandhills of Nebraska more than 75 years ago. More importantly, you’ll get a first-hand look at the natural environment that puts the Morgan Ranch at the center of America’s cattle country. The year was 1934. And it was romance that led the oldest daughter of ten children to leave the Morgan family ranch in New Mexico bordering the Texas Panhandle to start a new life with her new husband. As Ollie (Morgan) and Alex Chapman reached the Sandhills of Nebraska, they found a sharp contrast between the area’s abundant water supply and natural grasses – and the dust bowl and drought they left behind. Nearly two decades later, another Morgan would continue the Morgan Ranch – youngest brother Dan Morgan. In 1956, he and his wife Doris, along with two little boys, a horse, a dog and nine yearlings would leave New Mexico for the lure of the Nebraska Sandhills. Time-honored traditions Modern-day success Today, the family continues operations at Morgan Ranch, as it’s done for decades. After establishing a generations-long reputation for producing some of America’s finest Hereford cattle, Wagyu breeding capabilities were added to the ranch’s operations in the early 1990s – using genetics acquired directly from Japan. One of the first Wagyu breeders in the United States, Morgan Ranch was also one of the few to pass stringent genetic, management and production requirements for shipping the prized beef back to Japan. Morgan Ranch remains one of the largest producers of Wagyu beef in the country. The family supplies Wagyu beef to some of the world’s most highly recognized restaurants, gourmet food markets and discriminating individuals in North America, Asia and Europe. The right conditions The best possible results Raised in the clean and safe pastures of the Sandhills, the Morgan herd of Wagyu cattle flourish amid optimum cattle raising conditions – with an abundance of water, grass and feed. The result is ideal for producing the world-renowned marbling characteristics that present a healthy alternative to traditional beef, in addition to enhanced flavor, tenderness and juiciness for which Wagyu beef is known. No hormones or animal by-products are used in the production of Morgan Ranch Wagyu Beef. What’s more, outstanding quality control is in place at every step to ensure individual animal traceability and superior, hand-selected cuts of beef. Where prize-winning performance Comes naturally Very much a working family ranch, Morgan Ranch proves the strength of genetics is present in the Morgan family, too. Now in its fourth generation, this includes the talents of Dan and his brother, Ronny, and their mother Doris, as well as sister Jeanne, youngest brother Jason in Nagoya Japan, and nephews Patrick and Roger. Together, they continue to raise what is arguably the finest Wagyu beef available by adhering to the family’s philosophy that raising cattle is not a race to the finish line – but rather a responsibility to produce the very best possible results. After all, the Morgan name stands for something. Not just here in the heart of cattle country, but in homes and restaurants throughout the world where anything less than exceptional is simply unacceptable.